• Heritage of Yoji Tea:
    • Established in 1890, Yoji Tea specializes in Oolong and Baozhong tea, located in Dadaocheng, Taipei, a historic tea trading hub in Taiwan. The company prides itself on professionalism, authenticity, and a steadfast commitment to quality.
  • Ancestral Roots:
    • The founder, stemming from the 20th generation of a lineage initiated by Yi An Gong in 1507 (Ming Dynasty), settled in Yao Yang, Fujian, pioneering the family business with tea. Over five centuries, the descendants have thrived on tea cultivation.
    • The name “Yoji” comes from the 14th generation, named by Jing Hui Gong. Transitioning from tea farmers to merchants, the 15th generation expanded overseas, while the 16th generation, Cheng Qing Gong (also known as Qing Zhen), managed the export business from Taiwan. The 17th generation brothers pioneered the domestic tea market in Taiwan in 1975.

Evolution of Yoji Tea:

  • In 1907, Xiaojin Gong moved to Taiwan and set up the “Wang Yoji Tea Company” in Dadaocheng, a key tea distribution center, with a refinery established at 11 Jianchang Street (now Guided Street) before 1948. Later, he expanded the Taiwanese tea market to Thailand, while Cheng Qing Gong (also known as Qing Zhen) handled tea procurement, refinement, and distribution overseas.
  • In 1949, the factory moved to 26 Lane 64, Section 2, Chongqing North Road, becoming the fifth registered factory in Taipei City, marking its status as a professional tea exporter. www.wangtea.com.tw
  • The first domestic retail outlet was established in 1975 at 67 Section 2, Jinan Road, Taipei, introducing the pioneering combination of Oolong tea and Han cake gift boxes. www.wangstea.com.tw
  • Between 1979 and 1982, a department store tea counter was established in “Lai Lai Department Store.”
  • In 1981, the second retail outlet, “Fu Ming Tang,” was opened, introducing the automated temperature-controlled “Instant Brew Electric Teapot” for easier tea brewing. The current location is at 89-3, Changchun Road, Taipei.
  • Core Business Philosophy:
    • “Integrity” stands as the cornerstone of Yoji Named Tea’s multi-generational business philosophy. Through the medium of tea, Yoji Named Tea conveys profound emotions to its customers. As a century-old brand, it consistently positions itself at the forefront of trends, catering to the discerning tastes of tea enthusiasts with its unique flavors, ensuring the legacy of its tea aroma endures through time.

Transformation and Expansion:

  • 1981: Collaborated with tea expert Lin Fuchuan to publish “A Small Collection on Tea,” the most professional yet accessible introductory book on tea at the time.
  • 1995: Opened the tea factory for historical tours led by scholars like Lin Hengdao.
  • 1997: Participated in community tours and guides at Xiahai City God Temple on the second and fourth Sundays of each month, with dedicated explanations, hosting 353 events until June 17, 2012.
  • 1999: Launched a website to spread tea knowledge globally, pioneering online engagement in the industry.
  • 2004: Updated the factory to create a new “Close to Tea Space” designed to immerse visitors in tea culture as if absorbing an encyclopedia of tea, complete with guides and displays across classification, manufacturing, and historical data. The second floor was transformed into an art and cultural space named “Qingyuan Hall” (in honor of Wang Chengqing and Wang Lianyuan), promoting tea culture and hosting art events.
  • 2007: Renovated the Jinan Road store for a more spacious and bright experience.
  • 2008: “Qingyuan Hall” began hosting regular Nanguan music performances every Saturday afternoon, reviving the cultural ambiance of old Dadaocheng tea houses, reminiscent of the leisure activities of early tea merchants and workers from Quanzhou.
  • July 2008: Opened a department store counter at Kaohsiung Hanshin Department Store.
  • 2009: Reorganized the tea factory and renamed it “Taipei Dadaocheng Yoji Named Tea Co., Ltd.”
  • March 27, 2011: Launched a second department store counter at Kaohsiung Hankyu Department Store.
  • September 1, 2011: Opened a third department store counter at Taipei Hankyu Department Store.
  • April 1, 2013: Established “DrinkJoy” counter at Eslite Dunnan store, targeting younger demographics.
  • August 14, 2013: Opened a counter at Eslite Songyan store (88 Yanjiu Road, Xinyi District, Taipei, near MRT Bannan Line Taipei City Hall Station Exit 1), relocating from the Hankyu Department Store counter by the end of the month.